Not long after, while considering watches for his character in Daylight (1996), Sylvester Stallone stumbled across the brand in a jeweller’s window in Italy.
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Having only made wrist-worn diving pieces for the Italian Navy previously, in 1993 the Florentine watchmaker launched its first products for civilians. Perhaps the one brand that has benefitted most from a legitimate A-list admirer is Panerai. Panerai – in every action film ever, and, er, Bridget Jones's Diary Rambo (2008), Transporter (2003), Bridget Jones's Diary (2001)
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When No Time To Die is (finally) released in April (hopefully) Daniel Craig will be bidding the franchise farewell in a titanium Seamaster Diver 300m with a ‘tropical’ brown dial and distinctive mesh bracelet. Since GoldenEye (1995), however, the superspy has been saving the world with the help of an Omega Seamaster thanks to Oscar-winning costume designer Lindy Hemming, who matched Pierce Brosnan’s blue suit with a blue-dial Omega. For the first few decades following the books’ leap to the silver screen, film producers toed the line and fitted Bond with a Rolex according to Fleming’s prose (in 1963's On Her Majesty’s Secret Service, Fleming expressively writes about a Rolex ‘Oyster Perpetual Chronometer’ with an expanding metal bracelet). Since 1995, the company has supplied wristwatches to James Bond – despite the secret agent being a Rolex man in the original novels. The savviest watch-movie marketing coup, commercially speaking at least, belongs to Omega. Some are straight-up, paid-for product placements, other wrist-based bit-parts are a little more authentic in nature – but can you spot the difference? And which prop departments had their horologic typecasting nailed, and which fluffed their lines? The Omega Seamaster – James Bond’s timepiece of choice (in the films at least) Casino Royale (2006) and The World Is Not Enough (1999) The rise of on-demand streaming services means that watch cameos have moved from the big screen to the small.
RYAN GOSLING WATCHES DRIVER
Recent years have seen Ryan Reynolds and Michael B Jordan hold poolside press conferences with Piaget Montblanc has put on black tie soirées with Hugh Jackman and Pierre Niney while IWC regularly hosts gala dinners attended by the likes of Cate Blanchett, Bradley Cooper, James Marsden and Dev Patel.Įlsewhere, Breitling’s ‘Cinema Squad’ is made up of members Brad Pitt, Charlize Theron and Adam Driver while George Clooney, Nicole Kidman and Daniel Craig continue to front campaigns for Omega. In a time of seven or eight-figure brand deals, it’s an impressively rare feat for someone of Gosling’s reputation to have never partnered with a brand before.ĭespite being new to the game, TAG Heuer has already put Gosling to work, releasing an engaging campaign, shot by award-winning photographer Pari Dukovic to launch the all-new Carrera Three Hands Collection.Atch industry trade show Watches & Wonders is typically awash with Hollywood talent. Not only is this the first time Gosling is partnering with a watch brand, but it’s actually the first time he has been an ambassador for any brand. Ryan Gosling joins a star-studded cohort of the TAG Heuer ambassador lineup, launching the new Carrera Three Hands collection at the same time. But the latest member of the La Chaux-de-Fonds based family is an exciting one, not just because he’s one of the best looking gents in Hollywood, but because he’s never worked with a watch brand before. TAG Heuer has always enjoyed the crème de la crème of ambassador talent over the years, from the likes of Chris Hemsworth and Brad Pitt to Lewis Hamilton and Cristiano Ronaldo.